Website traffic has a direct impact on the bottom line of your business and is a key indicator of business growth. More organic traffic helps accelerate the growth of your business by helping generate more leads and increasing the conversion of visitors into customers.
In addition to this, your website traffic can be a great way to get insights into the audience that is visiting your website and therefore helps to develop your marketing strategy.
Measuring traffic to your website also provides you with an opportunity to improve your SEO further.
It’s clear that monitoring and increasing website traffic have a multitude of benefits and there needs to be a dedicated focus in increasing website traffic.
In this post, we look at some of the most common ways to boost your websites traffic.
Measure your website traffic stats
One of the first things you have to do is to start tracking your website’s traffic on a regular basis. Tracking traffic provides insights that help in deciding the marketing strategy for boosting traffic to your website. Google analytics and other such tools are a great way to keep tabs on your website’s traffic.
Moreover, tracking traffic on a regular basis ensures that you have a sense of which of your strategies are working and which of them need to be changed.
Make your Website SEO Optimized
If your website is not SEO optimized yet, then that’s where you should start from. SEO optimization would ensure that your website shows up close to the top when a user searches on Google or any other search engine.
SEO optimization includes using specific keywords, within the posts on your website, title, metadata etc so that the website ranks high on a search result.
As you become more proficient with SEO, you can ensure both on-page and off page SEO and other techniques to ensure maximum traffic to your website.
Leverage social media to drive traffic
Platforms like Facebook, Instagram, Twitter and LinkedIn provide great ways to promote your website. Apart from the fact that they are free, these platforms have a huge number of users who can be directed to your website.
It’s recommended that you have a social media strategy in place where you target each of these platforms independently to leverage the potential of these free online marketing tools.
Wouldn’t it be great if another complementary business, partner or industry influencer vouch for your business on their website? A backlink is a link on another website that takes the reader to your website. More backlinks mean more traffic to your website.
Backlinks are a great way to drive traffic to your website since Google ranks you higher in its searches when it finds other trusted websites recommending your site as a place to visit.
Sharing regular updates with your customers by sending them newsletters and other promotional offers is a great way to drive traffic to your website.
The only thing that you need to be mindful of is that you don’t send too many emails to your audience and appear as a spammer.
It pays rich dividends in terms of online traffic if you are active on websites and online groups pertaining to your business.
Participating in online community discussions, forum conversations and commenting on social media posts as well as blogs are a great way to engage with a larger audience.
Forums like Quora are also a great place to answer queries from people and drive traffic to your website.
Guest Blog Posts by Industry Influencers
Guest posts are a great way to drive more traffic to your website. Most industry influencers have their own blog posts with a large number of followers. You can invite industry influencers to write a blog post for your website, which can be promoted by them on their blog as well. The other option is to ask them to review your business on their blog post which again will help drive traffic to your website.
Starting a blog and making your online business grow needs patience as well as perseverance. As you start employing these common methods above you will see that slowly but surely the traffic to your website starts to increase and your business starts to grow.